FMP : THURSDAY 8TH MAY 2014

On Thursday I began looking at concepts rather than just ideas - like areas I could focus on rather than just random idea related to young drivers. I thought about car maintenance, seatbelts, speeding, passengers, distractions and consequences. When looking at the Manx campaign on driving whilst using your mobile phone, I found that the small caption with the max. fine number in it resonated with me the most! Just a small little circle on the poster made the most effect to me (which read 'Maximum Fine £2500'). I am not sure why it made me remember more, whether it was the design itself or the huge amount of money you could be charged, but it definitely worked for me!